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privacy policy

By using, you agree that HRS A/S processes your personal data and cookies in accordance with the data and cookie policy below. Cookies are used to make work. We use cookies, among other things, to make it possible to add items to the basket, log in and to improve our website.

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Privacy and personal data policy in brief

This privacy and personal data policy is summarized to better inform you as a customer about what personal data HRS A/S processes and how we process them - personal data should be understood as all personally identifiable data.

HRS A/S respects all requests for confidentiality of personal information submitted online and is aware of the need for appropriate protection and safeguarding of all personal information we receive.

If the following privacy policy is not accepted, HRS A/S reserves the right to refuse orders and other inquiries, as failure to accept may result in HRS A/S not being able to service the relationship as otherwise required by applicable law.



Personal data

Personal data covers any data that can be used to identify individuals, including but not limited to first, middle and last name, age, gender, job title, home or other physical address, email address or other contact information, whether it relates to the individual's private residence or place of work.

Likewise, personal data also includes data such as behaviour, purchase history, financial information, etc., all of which are used in maintaining the customer and supplier relationship between customers and HRS A/S.



What personal data do we collect and process?

You can access HRS A/S without informing us of your personal data. Upon accessing the website, an ID will be issued for your session. This cannot identify you as an individual.

HRS A/S needs a number of personal data in order to deal with you and your company, maintain customer relations and market products and services. Certain information is also collected and processed in accordance with legal requirements under the Money Laundering and Accounting Acts.

The following information may be collected and processed when you visit HRS A/S;
Email address, first and last name, address, phone number, age, gender, technical details (IP addresses included), behaviour (included: URL visited, event triggers, actions such as clicks, open rates, log-in, time on each page, etc.), geographical data and data that may be necessary for the completion of a transaction.



HRS A/S collects and processes information about you when you:

  • Create an account
  • Make a purchase
  • Send queries, complaints and/or otherwise interact with
  • Sign up and/or interact with online marketing materials (including but not limited to newsletters, text messages and notifications, advertisements on third party websites or similar)
  • Provides personal data by other means to

HRS A/S only collects the personal data necessary to provide a service or product, market services and products or process enquiries.

HRS A/S does not collect and/or purchase personally identifiable information from third parties.

HRS A/S uses recognised card acquirers for the processing of online card transactions and does not store information about payment cards. Please note that when billing, billing and bank information is stored in accordance with applicable laws in this area including the Money Laundering and Accounting Act.



How do we use your information?

We may use the information collected in the following ways:

  • To personalise your email and website experience through personalised recommendations based on purchase history
  • To improve and marketing from HRS A/S
  • To better serve you when contacting customer service
  • To manage competitions, customer surveys, etc.
  • To handle your orders as quickly as possible
  • To obtain product and trustpilot reviews
  • To follow up on enquiries
  • For general marketing

How do we protect your information?

Our website is continuously scanned for security flaws and weaknesses so that we can eliminate potential data leaks as quickly as possible and make our website as secure as possible. We also scan regularly for malware.

Your personal information is stored on secure networks and can only be accessed by a limited number of employees with rights to this type of information. They are also subject to our personal data policy, which safeguards your rights and ensures compliance with applicable legislation in this area.

In addition to the above, any sensitive and payment information is processed on encrypted servers that cannot be accessed from outside. Credit card information is processed by card issuers and cannot be accessed by or card issuer employees. These transactions are not stored on internal servers and are never processed by HRS A/S itself.


Who do we disclose personal data to?

Personal data provided at or by telephone contact will only be disclosed to:

  • Internal departments / staff
  • Concerned third parties necessary for the performance of supply, payment and service contracts including debt collection and judicial bodies
  • Business partners for the purpose of maintaining your account and/or marketing.

In order to provide the best possible experience on HRS' websites, we keep statistics on how users use the pages. The statistics are used only in anonymised form, for example to see which pages and what content users interact with.

HRS A/S may use Google Analytics to collect visitor statistics and in doing so will pass IP addresses to Google Analytics. The Google Analytics Privacy Policy is accepted by visiting and can be found

HRS A/S and all business partners and suppliers have a data processing agreement in place to safeguard the interests of users and customers at all times. These agreements are available at any time upon request.



Where is your personal data stored?

Your data is stored on servers in the EU. Some personal data is managed by a third party (data processor), which stores and processes personal data on behalf of HRS A/S in accordance with this data policy and applicable data protection legislation.

If at any time you wish to unsubscribe from any newsletters, please follow the instructions at the bottom of each email. However, if you have problems unsubscribing, our customer service can be contacted via the contact details below.

By unsubscribing from marketing from HRS A/S, all commitments you have made to us will be deleted. These cannot be restored, and if at any time you wish to see what we have previously sent you, previous offers or similar, please note that these cannot be restored.



How long is your personal data kept?

In an active customer relationship, your data is kept as long as necessary for us to serve you. If the customer relationship is terminated, your data will be kept for up to two years, depending on the nature of the data.

You can request access to or erasure of your data at any time. For other legislation (accounting and money laundering laws respectively), all transactional data, including contact and company details, are kept for five years.


Data leakage

We take security breaches and data leakage very seriously. In the event of a suspected data breach from HRS internal servers or external partners, a number of initiatives are taken to ensure the best possible security for our customers and users.

This includes identifying the scope of the potential damage, notifying potentially affected customers and users, notifying the data protection authority, and taking action to try to contain the damage.

If we suspect data leakage from HRS or its external partners, all parties involved, including the user, will be informed within 72 hours. If you suspect that your data has been leaked from HRS, please contact us at any time.



Access to information

You can always change your account details and areas of interest, including whether you want us to contact you with offers for goods or services or unsubscribe from newsletters.

You can find out what information we have recorded about you. If you wish to receive a copy of this information, please contact us.

If you want all data deleted, please contact us.

Note! Once all data is deleted, it cannot be restored. Data required to be stored by. legislation cannot be deleted on request.




We continuously review our data processing processes. This policy is updated once a year.



Contacting, changing and updating the personal data policy

HRS A/S is committed to complying with privacy legislation on an ongoing basis.

If you have any questions or comments about our data policy or how we use your personal data, please contact our customer service.

If at any time you wish to unsubscribe from our newsletters, please follow the instructions at the bottom of each email. However, if you have problems unsubscribing, our customer service can be contacted via the contact details below.

Upon unsubscribing from marketing by HRS, all commitments you have made to us will be deleted. These cannot be restored, and if at any time you wish to see what we have sent you in the past, previous offers or similar, please note that these cannot be restored.